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Search Engine Marketing Services

Search engine marketing, or SEM, is one of the most effective ways for you to help grow your business and make it stand out from the rest in an increasingly competitive digital marketplace. SEM is an umbrella term for both search engine advertisement (SEA) and optimization of your website to search engine algorithms (SEO)


Search Engine Advertisements (SEA)

Search engine advertisements (SEA) or also commonly called pay-per-click are paid advertisements via search engine providers such as Google and Bing that help companies generate new customers while improving their rankings in search engines.

 

SEA can become a very cost-effective option for many businesses since you do not pay for the visibility of your ad (as opposed to traditional marketing), you only pay for either clicks or when a potential customer performs a specific action on your website.

 

Since many companies have yet to develop search engine marketing strategies, you can gain an advantage by adapting to changing technologies before your competitors do.

 

As a part of our SEM services, your business receives:

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Custom ad strategy

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Help setting optimized budget

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Dedicated account management

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Continues improvement of ad campaign

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Regular reporting

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Transparent pricing

*You’ll never find billing surprises or be locked into a long-term contract when working with us. Our agreements roll over from month-to-month with you having the option to end with 30 days’ notice.

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Search Engine Optimization (SEO)

Did you know that the first organic result in Google Search has an average click rate of 28.5%? Unsurprisingly, the tenth position in Google has only 2.5% chance of being clicked on.

 

Google’s ultimate goal is to provide the best possible results for their users. That is why many of their algorithm updates focus on making sure they are showing websites that are technically well optimized, safe, provide relevant content and a great user experience.

 

SEO will help you prove to Google that your website deserves to be higher on the results page which leads to bigger traffic to your business. One of the biggest advantages of search engine optimization in comparison to SEA is that SEO helps you gain new visitors organically, without the need to pay for ad space.

 

Our team of SEO specialists will help you improve and optimize your website and give you important knowledge about your competitors who are fighting for the same top rankings.

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SEO Audit

SEO audit gives you a full recommendation and improvement plan to prove to search engines such as Google that your webpage provides good content, is safe, technically optimized and can be viewed by more people by ranking it higher in the search results.

 

Being high on the first result page of search engines is the best way to gain more visitors to your website without having to pay for advertisement.

 

After analyzing your website, you will receive a detailed audit report that includes among other things information about:

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User experience

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Keyword research

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Content Gaps

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Technical issues

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Website safety issues

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SEO competitor analysis

You’ll never find billing surprises or be locked into a long-term contract when working with us. Our agreements roll over from month-to-month with you having the option to end with 30 days’ notice.

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SEO Competitor Analysis

If your business depends on organic traffic to your website, competitive analysis is a powerful research strategy in helping you rank higher, learn more about other businesses in your area that offer similar services or products and find ways to redirect your competitor’s website traffic to your own platform.

 

The basic principle of a competitive analysis works like this: We will identify your competitors, research what is working for them and use this knowledge to improve your own SEO efforts.

 

Once you get our SEO competitor analysis report for your business, you will be able to successfully answer questions like:

Who are my actual SEO competitors?

What keywords should I target?

What topics should I cover?

What links should I include?

How can I use this knowledge to my advantage?

You’ll never find billing surprises or be locked into a long-term contract when working with us. Our agreements roll over from month-to-month with you having the option to end with 30 days’ notice.