Über zwei Drittel der Deutschen können sich nicht an "sichtbare" Online-Ads erinnern

Photo by Vi Vibbit on Unsplash

Most brands bet on viewability to raise brand awareness. A new report by Outbrain lets that picture crumble. 69% of users did not remembered the brand shortly after watching the ad. Furthermore, advertisements that interrupt the user experience are associated negatively. Key seems to be to be relevant to the user.